![]() That’s what makes it such a great choice for buttons and highlighted text-the elements you don’t want viewers to overlook: Use red in a design that demands a bold, impactful color the viewer can’t ignore. ![]() Red can depict a ripe, nutrient-packed cherry or apple or a fire in all its destructive (and restorative) power. In Latin America, it’s paired with white to symbolize Christianity. In many Asian cultures, it’s associated with luck. Red is more than the color of primal passion, though. Think of alarms, stop signs, rising temperatures and rising tensions. It’s easy to see why-blood is red and when our hearts are pounding and our emotions are soaring sky high, that red hue is often visible through our skin. Red is a warm color associated with passion, love, anger and heightened emotions. Knowing what colors mean and how to use them will take your design to the next level.
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